Bellissima!

Client
Personal Project

Categories
Typography, Layout, Editorial, Animation

The Italian Automotive Renaissance, 1945–1975 was a time in which rare and stunning Italian-designed automobiles and motorcycles were manufactured. On October 9, 2016 the Frist Art Museum exhibited Bellissima! which displayed 22 extraordinary vehicles from private collections and museums that are now among the most sought-after collector cars in the world. The exhibition celebrated the streamlined elegance, novel and powerful engineering, and seductive allure characterizing Italian coach-built cars, concept cars, and motorcycles produced during the post–World War II economic revival.

I was inspired by the exhibit to create a visual look and feel that was used to develop an exhibition booklet along with additional promotional materials.

A visual experience that builds creative connections.

I aimed to give voice to the the brilliant design language that helped propel Italy to the global forefront of the automotive world.