TruViewIQ
Client
DDC Public Affairs
Categories
Video, Motion, Branding, Kinetic Typography
Team
DDC
Creative Direction
Self
Role
Senior Multimedia Designer
In today’s digital age, misinformation is rampant and easily spreads across social media platforms and news outlets, often blurring the lines between fact and fiction. "TruViewIQ" is a tool put together by DDC to critically evaluate the information their client’s encounter online to raise awareness about the impact of misinformation. This project combines engaging storytelling with dynamic visuals to captivate audiences and inform viewers the capabilities and importance of using DDC’s TruViewIQ product.
Personally directing and producing the video project from start to finish. Focusing on combining design, animation, and storytelling to bring words to life through dynamic movements and imagery. Iterative design and user testing processes were used to refine and ensure the video effectively communicated its message while maintaining viewer engagement.
Since its release, "TruViewIQ" has been widely promoted to clients and stakeholders. The video has received extremely positive feedback for its clarity, engaging visuals, and practical insights. Contributing to informed discourse on misinformation and directly aiding in new business opportunities.
Creating captivating, expressive, & dynamic animations.
Advanced techniques within After Effects like motion paths, keyframing, and easing were employed to give the animation fluidity and expressiveness, capturing the viewer's attention and reinforcing the narrative.